Stop Assuming. Start Asking.

Founders and CEOs, let’s be real: how much time do you spend spinning scenarios in your head, trying to solve problems that might not even exist? It’s easy to get caught in the trap of assumptions. You think you know what your team wants, what your customers need, or why a project is stalling. But here’s the truth—you don’t know until you ask.

We believe in the power of clarity, and clarity comes from communication. Instead of making assumptions, get curious. Have the conversation. Ask the questions. And most importantly, listen to the answers.

Why? Because assumptions are often wrong. They lead to missed opportunities, unnecessary conflicts, and wasted energy. On the other hand, asking opens doors. It fosters trust, surfaces hidden insights, and creates space for innovation. Your team and customers want to be heard—give them that chance.

Not sure where to start? Try this:

  1. With Your Team: Ask, “What’s working well for you right now? Where are you feeling stuck?” You’ll uncover roadblocks you didn’t even know existed.
  2. With Your Customers: Ask, “How can we serve you better?” or “What’s one thing we could improve?” Their feedback might surprise you.
  3. With Yourself: Ask, “What assumptions am I making about this situation? How can I test them?” Challenge your own thinking.

The best leaders aren’t the ones with all the answers—they’re the ones who ask the right questions. So, get out of your head and into the real conversations that drive results. Stop assuming. Start asking. The answers are out there, waiting for you.